On-site SEO

SEO helps search engines discover and understand your website and helps users find the information, products or services they need. SEO optimization includes improving content, website structure and technical settings.

For example, a descriptive page title helps communicate its subject, links between categories and products help visitors navigate a store, and appropriate indexing settings allow a search engine to include selected pages in its index. Indexing means adding pages to the catalogue from which the search engine selects search results.

I will help identify areas that need attention, establish priorities and implement the agreed changes. Work can cover WordPress websites, WooCommerce and PrestaShop stores, and custom systems. We will adapt delivery to your solution, bringing in additional specialists if needed.

Optimization helps build a better foundation for visibility, but does not guarantee particular Google rankings, traffic or sales.

I do not provide off-site SEO services, such as acquiring links from other websites.

Not every website needs all the work below. After reviewing it, we will select tasks that fit your goal and the current state of your website or store.

1. SEO review and change plan. Review the agreed areas, identify issues and prioritize recommendations. You receive a list of work to discuss before implementation.
2. Website indexing checks. Check whether important pages can be discovered and indexed. We can review indexing settings, robots.txt and available Google Search Console reports, then address identified issues within the agreed scope.
3. Page titles, descriptions and headings. Align page titles, meta descriptions and headings with page topics and audience needs. Keywords are used naturally to keep content readable.
4. Website structure and internal linking. Improve connections between services, categories, products or articles. Refine links and their descriptions to make important pages easier to reach.
5. URLs and duplicate pages. Review cases where similar content appears at multiple addresses. Select suitable redirects and canonical URLs identifying the main page version, while accounting for how the website works.
6. Sitemap preparation or corrections. Check the sitemap file, which lists important website or store URLs for search engines, and align it with the agreed indexing scope.
7. Structured data implementation or corrections. Add or correct markup that helps search engines understand information such as products or breadcrumbs. Select markup matching actual content and validate it; implementation does not guarantee enhanced search-result appearance.